Though Maserati was more than happy to send out a press release about its all-new Quattroporte, it didn't exactly reveal a bunch of details.
These four videos are to help paint a better picture of what Maserati is trying to attempt with the launch of its all-new product.
And we have to say, it's definitely ambitious as its Chief Executive Officer, Harald Wester, says that the legendary marque is looking to produce upwards of 50,000 units per year.
How Maserati expects to do this is more or less revealed in its powertrain clip, which says that it has new capacities and architectures. Could a six-cylinder that has a lower barrier of entry from a price perspective on the way?
We'd like to think so.
For MORE details and hints at what's to come, take a look at the four clips below...
"Maserati stands today at the edge of an unparalleled strategic and industrial growth that will see our presence in the world rise to 50,000 units a year by 2015. This growth is a challenge for which Maserati has carefully prepared itself and that we all welcome with anticipation.
It is a growth based on those values of style, elegance, quality, performance for which Maserati has been always recognized and praised in almost 100 years of history. This exciting progression will make the new Maserati a true global player with two new production sites in two different continents and a heart solidly planted in Modena, Italy, where our roots are.
It is a growth that will be based on three new models entering two new segments of the automobile market -- and it starts with the all new 2013 Maserati Quattroporte."
Harald Wester, Maserati CEO
2013 Maserati Quattorporte Photo Gallery