One thing I really appreciate about the automotive space is its constant need to gain an audience's attention.

This is a good thing because cars are becoming more expensive to own between rising gas prices and insurance.

Oh, and younger generations of owners aren't exactly gravitating towards things with four wheels as much as the latest mobile device or tablet.

So when an all-new model hits the streets, manufacturers know they essentially have one shot to get it right. This leads to intriguing creative ideas. The latest comes to us from our friends at Mercedes-Benz.

In a new video clip, an all-new S63 AMG Coupe that's blacked out is seen in various shots while poetry written by "Betty Stewart" is recited. Though that may sound lame in that context, just wait until you see the auto, hear the music and exhaust, and listen to the words.

It's a spicy meatball.

**Check out Mercedes-Benz's clip below!

Darkness has a companion tonight.
Small creatures prick ears and tremble with fright.
A sleek velvet phantom is making its way
through shadows, eyes gleaming. It´s searching for prey.

Masterful strides on dark forest tracks.
The prince of the jungle is poised to attack.
His muscles a-ripple, his heart pumping fast
the spectre, he´s ready, his appetite vast.

Feline musk impregnates the air.
Razor-sharp teeth are suddenly bared.
Like lightning he pounces, like thunder his roar
a sound full of power, great might to the fore.

Darkness´ embrace caresses the cat.
The growl is replaced, a purr in its stead.
All sated the phantom is slinking away
As dawn´s pearly light prepares a new day.

Exclusively written for AMG by "Betty Stewart"

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