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Volvo's day of reckoning has come.



For 2011, the hotly anticipated S60 sport sedan will be making an appearance in the U.S. market ready to take on the Audi A4, BMW 335, Mercedes-Benz's C-Class and Lexus' IS350.

Starting at a base price just under $38,000, do you think it has a shot?

Remember, it has 300-horsepower, 325 lb-ft of torque, all-wheel drive standard and factory scheduled maintenance up to five years/60,000 miles, which edges out BMW's four year/50,000 mile program.

Considering this is probably the brands more sporting model ever, it is quite an enticing little package.

What say you, Spies?

Volvo's press release follows:


Volvo Announces Pricing of All-New 2011 S60 Sport Sedan


The sportiest Volvo ever arrives late this year with a starting price of just $37,700


Rockleigh, N.J. (May 10, 2010) -  Volvo Cars of North America, LLC (VCNA) today announced pricing for the all-new 2011 Volvo S60 sport sedan of $37,700*. The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.


The all-new 2011 Volvo S60 is included in Volvo segment leading Safe + Secure Coverage Plan. The program provides best-in-class coverage, offers the lowest cost of luxury ownership (according to IntelliChoice) and has been a major contributor to Volvo's recent sales success. Specifically, it includes:

 

  • 5 years/60,000 miles of New Car Warranty
  • 5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
  • 5 years/60,000 miles of Wear and Tear Coverage
  • 5 years/Unlimited miles of Volvo On Call Roadside Assistance.

   

"The all-new S60 has been a long time coming," said VCNA President and CEO, Doug Speck, "but it's been worth the wait. With 300 horsepower, standard all-wheel drive, its stunning design and Volvo's latest technology, it's the kind of car that will put a smile on any driving enthusiast's face." Today's pricing announcement gives the competition pause for thought. "When you consider you can own an extremely well-equipped 2011 Volvo S60 for only $41,400, and that you will pay nothing to repair or maintain the all-new S60 for 5 years or 60,000 miles, it really becomes a no-brainer," continued Speck.

Competitive Analysis

The premium sport-sedan market is about as competitive as it gets. The all-new Volvo S60, however, is raising the bar several notches in terms of value when comparing showroom-equipped models.

 

Model           Horsepower   Torque

  All-Wheel

     Drive 

  Technology 

 Complimentary

 Factory

 Scheduled

 Maintenance 

   Price†† 

 


      

All-new

2011 Volvo

S60

   300

   325

  lb.-ft.

  Standard

  Pedestrian

  Detection

  Available

         5 yrs

     /60,000

        miles†

  $41,400

 

      
2011 BMW

335i xDrive

   300 300 lb.-ft.   Optional

       Not

   Available 

         4 yrs

   /50,000 miles

  $48,550
       
2010 M-B

C350

   268 258 lb.-ft.

      Not

  Available

       Not

   Available

    Not Available  $43,165
       

2010 Lexus

IS350

   306 277 lb.-ft.

      Not

  Available

       Not

   Available

      6 months

    /5,000 miles

  $40,450
       

2010 Audi A4

2.0T quattro

   211 258 lb.-ft.   Standard

       Not

   Available

          1 yr

    /5,000 miles

  $38,350

 

Safe + Secure Coverage Plan includes wear and tear; not available with other listed manufacturers.

††When showroom equipped.

The all-new Volvo S60 sport sedan also comes standard with a new infotainment system which includes a 7-inch high-definition color monitor. The screen is accessed through intuitive steering-wheel mounted controls so the driver's hands are always where they should be. Information regarding the audio system, in-dash DVD video player, climate and vehicle settings are easily monitored and controlled through a thumb-activated rotator.

Other standard features offered only in the all-new S60 include an enhanced six-speed Geartronic transmission for quicker shifts, 18-inch alloy wheels, a sport-tuned Dynamic chassis, speed sensitive steering with driver-selectable settings, Bluetooth, HD Radio and Sirius Satellite Radio with a complimentary six-month subscription.

Continuing to introduce groundbreaking technology, Volvo will also offer Pedestrian Detection with Full Auto Brake in the all-new S60. In the U.S., approximately 4,700 pedestrian fatalities occur each year and that's a number Volvo is hoping to reduce with the availability of Pedestrian Detection.

Pedestrian Detection actively helps the driver avoid accidents. Volvo's radar- and camera-based system can detect pedestrians in front of the car, warn the driver if anyone walks out into its path - and then automatically activate the S60's full braking power if the driver fails to respond in time. This world-first technology can help the driver avoid a collision with a pedestrian.

On the safety front, the all-new Volvo S60 comes standard with City Safety, an auto braking system not offered on any of its competition. City Safety automatically stops the S60 if the car in front unexpectedly stops. The system is active from 2 - 18 mph and is designed for heavily congested urban environments.

The all-new Volvo S60 pricing and options

Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.

2011 Volvo S60 T6 AWD - $37,700

Destination charges - $850

 

Premium Package - $1,500

            Power glass moonroof

            Power passenger seat

            Dual Xenon gas discharge headlights with Active Bending Light (ABL)

 

Climate Package - $800

            Heated front seat

            Heated windshield washer nozzles

            Headlight washers

            Rainsensor wipers

            Interior Air Quality System (IAQS)

 

Multimedia Package - $2,700

            Premium Multimedia Sound System with MultEQ XT by Audyssey,  

            Dolby Pro Logic II, 650 watts, 12 premium loudspeakers

            Rear park assist camera

            Navigation system with real time traffic updates

            Map Care with two complimentary navigation updates

 

Technology Package - $2,100

            Pedestrian Detection with Full Auto Brake

            Adaptive Cruise Control (ACC) with Queue Assist

            Collision Warning with Full Auto Brake

            Distance Alert

            Lane Departure Warning

 

Single Options

            Metallic paint - $550

            Premium Electric Silver paint - $675

            Urbane Wood inlays - $300

            Front and rear Park Assist - $500

            Blind Spot Information System (BLIS) - $700

            Personal Car Communicator (PCC) - $550

            Touring chassis - N/C option

            FOUR-C (Continuously Controlled Chassis Concept) Active Chassis - $750

            17-inch "Njord" alloy wheels - N/C option

            17-inch "Njord" alloy wheels with self supporting tires - $500










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VOLVO Announces Pricing And UNDERCUTS The Competition With Its 2011 S60

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