Volvo's day of reckoning has come.
For 2011, the hotly anticipated S60 sport sedan will be making an appearance in the U.S. market ready to take on the Audi A4, BMW 335, Mercedes-Benz's C-Class and Lexus' IS350.
Starting at a base price just under $38,000, do you think it has a shot?
Remember, it has 300-horsepower, 325 lb-ft of torque, all-wheel drive standard and factory scheduled maintenance up to five years/60,000 miles, which edges out BMW's four year/50,000 mile program.
Considering this is probably the brands more sporting model ever, it is quite an enticing little package.
What say you, Spies?
Volvo's press release follows:
Volvo Announces Pricing of All-New 2011 S60 Sport Sedan
The sportiest Volvo ever arrives late this year with a starting price of just $37,700
Rockleigh, N.J. (May 10, 2010) - Volvo Cars of North America, LLC (VCNA) today announced pricing for the all-new 2011 Volvo S60 sport sedan of $37,700*. The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.
The all-new 2011 Volvo S60 is included in Volvo segment leading Safe + Secure Coverage Plan. The program provides best-in-class coverage, offers the lowest cost of luxury ownership (according to IntelliChoice) and has been a major contributor to Volvo's recent sales success. Specifically, it includes:
- 5 years/60,000 miles of New Car Warranty
- 5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
- 5 years/60,000 miles of Wear and Tear Coverage
- 5 years/Unlimited miles of Volvo On Call Roadside Assistance.
"The all-new S60 has been a long time coming," said VCNA President and CEO, Doug Speck, "but it's been worth the wait. With 300 horsepower, standard all-wheel drive, its stunning design and Volvo's latest technology, it's the kind of car that will put a smile on any driving enthusiast's face." Today's pricing announcement gives the competition pause for thought. "When you consider you can own an extremely well-equipped 2011 Volvo S60 for only $41,400, and that you will pay nothing to repair or maintain the all-new S60 for 5 years or 60,000 miles, it really becomes a no-brainer," continued Speck.
Competitive Analysis
The premium sport-sedan market is about as competitive as it gets. The all-new Volvo S60, however, is raising the bar several notches in terms of value when comparing showroom-equipped models.
| Model | Horsepower | Torque | All-Wheel Drive | Technology | Complimentary Factory Scheduled Maintenance | Price†† |
| | | | | | |
All-new 2011 Volvo S60 | 300 | 325 lb.-ft. | Standard | Pedestrian Detection Available | 5 yrs /60,000 miles† | $41,400 |
| | | | | | |
| 2011 BMW 335i xDrive | 300 | 300 lb.-ft. | Optional | Not Available | 4 yrs /50,000 miles | $48,550 |
| | | | | | | |
| 2010 M-B C350 | 268 | 258 lb.-ft. | Not Available | Not Available | Not Available | $43,165 |
| | | | | | | |
2010 Lexus IS350 | 306 | 277 lb.-ft. | Not Available | Not Available | 6 months /5,000 miles | $40,450 |
| | | | | | | |
2010 Audi A4 2.0T quattro | 211 | 258 lb.-ft. | Standard | Not Available | 1 yr /5,000 miles | $38,350 |
†Safe + Secure Coverage Plan includes wear and tear; not available with other listed manufacturers.
††When showroom equipped.
The all-new Volvo S60 sport sedan also comes standard with a new infotainment system which includes a 7-inch high-definition color monitor. The screen is accessed through intuitive steering-wheel mounted controls so the driver's hands are always where they should be. Information regarding the audio system, in-dash DVD video player, climate and vehicle settings are easily monitored and controlled through a thumb-activated rotator.
Other standard features offered only in the all-new S60 include an enhanced six-speed Geartronic transmission for quicker shifts, 18-inch alloy wheels, a sport-tuned Dynamic chassis, speed sensitive steering with driver-selectable settings, Bluetooth, HD Radio and Sirius Satellite Radio with a complimentary six-month subscription.
Continuing to introduce groundbreaking technology, Volvo will also offer Pedestrian Detection with Full Auto Brake in the all-new S60. In the U.S., approximately 4,700 pedestrian fatalities occur each year and that's a number Volvo is hoping to reduce with the availability of Pedestrian Detection.
Pedestrian Detection actively helps the driver avoid accidents. Volvo's radar- and camera-based system can detect pedestrians in front of the car, warn the driver if anyone walks out into its path - and then automatically activate the S60's full braking power if the driver fails to respond in time. This world-first technology can help the driver avoid a collision with a pedestrian.
On the safety front, the all-new Volvo S60 comes standard with City Safety, an auto braking system not offered on any of its competition. City Safety automatically stops the S60 if the car in front unexpectedly stops. The system is active from 2 - 18 mph and is designed for heavily congested urban environments.
The all-new Volvo S60 pricing and options
Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.
2011 Volvo S60 T6 AWD - $37,700
Destination charges - $850
Premium Package - $1,500
Power glass moonroof
Power passenger seat
Dual Xenon gas discharge headlights with Active Bending Light (ABL)
Climate Package - $800
Heated front seat
Heated windshield washer nozzles
Headlight washers
Rainsensor wipers
Interior Air Quality System (IAQS)
Multimedia Package - $2,700
Premium Multimedia Sound System with MultEQ XT by Audyssey,
Dolby Pro Logic II, 650 watts, 12 premium loudspeakers
Rear park assist camera
Navigation system with real time traffic updates
Map Care with two complimentary navigation updates
Technology Package - $2,100
Pedestrian Detection with Full Auto Brake
Adaptive Cruise Control (ACC) with Queue Assist
Collision Warning with Full Auto Brake
Distance Alert
Lane Departure Warning
Single Options
Metallic paint - $550
Premium Electric Silver paint - $675
Urbane Wood inlays - $300
Front and rear Park Assist - $500
Blind Spot Information System (BLIS) - $700
Personal Car Communicator (PCC) - $550
Touring chassis - N/C option
FOUR-C (Continuously Controlled Chassis Concept) Active Chassis - $750
17-inch "Njord" alloy wheels - N/C option
17-inch "Njord" alloy wheels with self supporting tires - $500
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