Volkswagen sales in May blew the doors off the brand’s old minimalist paradigm for the U.S. market, rising 28 percent over May 2010. For the year, they are up 20 percent, just as they grew for all of 2010 over 2009. If the brand can maintain that magnitude of increase for the entire year,
Volkswagen’s U.S. sales easily would top 300,000 units in 2011, against its goal of 800,000 brand sales annually by 2018. And as CEO Jonathan Browning pointed out, Volkswagen of America has been racking up these strong results so far this year even without the new Passat (above) or the new Beetle -- planned as two of VW’s primary vehicles in the United States by this fall. Add in potentially significant volumes of those models by year’s end, and Volkswagen could be brewing a potent new success story.
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