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Video Of The Day: Audi Takes A Clever Pot Shot At Lexus

Agent009 submitted on 05/09/2007 Official AutoSpies Timestamp: 11:58 AM
from: www.autospies.com

[84] user comments | category: Videos

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Video Of The Day: Audi Takes A Clever Pot Shot At Lexus

Even though the Germans didn’t use a 2008 LS parked in front of the empty car space it doesn’t take much brain power to conclude that Audi’s taking a pot shot on the high-tech Lexus models. We love it!

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jmrA480 - 5/9/2007 12:07:56 PM

+5 Boost

Thats awesome....self parking is just a waste of money and technology. If you can't park yourself, you shouldn't be driving.

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izfuney - 5/9/2007 3:26:45 PM

-5 Boost

"self parking is just a waste of money and technology. If you can't park yourself, you shouldn't be driving."- jmrA480
same with
1) Shifting gear
2) same with requiring ABS brakes
3) Same with any stupid sensor that warns you of lane drift
4) toss in cruise control and auto windows if you like to pound your chest in public ...

Nice to see that the Germans have their knickers in twist by Lexus ...

jmrA480 - 5/9/2007 3:34:23 PM

+4 Boost

iz-dont confuse safety features like ABS and lane drift sensor with a lazy ass self park feature. Those others could save your life, what the hell is a self park feature gonna do for you,except waste your time.

Stop trying to come up with stuff to make a point , your only making your self look like an idiot.

Mark - 5/9/2007 12:10:49 PM

+8 Boost

Now that is a good comercial....and a nice friendly poke at any self parked car.

reply to this comment

LexusNumberOne4ever - 5/9/2007 11:11:59 PM

+1 Boost

I'm of the opinion that companies taking potshots at each other isn't really great.

They should compete in the Labs and showrooms but this is not 'cool'.

Even if Lexus were to make a commercial that took a shot at Audi or any German, I would'nt be impressed.

Rupert - 5/9/2007 12:21:39 PMView My AgentSpace

+7 Boost

Very clever.
I'm guessing this is the new advertising direction? It keeps Audi's reputation of solidity and engineering, yet adds dynamics, fun and performance.

reply to this comment

kpaxx - 5/9/2007 12:25:32 PM

+1 Boost

Interesting since VW has a self parking system developed already.

reply to this comment

raikkonen - 5/9/2007 12:27:38 PM

-3 Boost

What's so clever about that? There are tons of clips on the internet showing various cars doing that same trick.

They should have just used a Passat - same car anyway. (oh wait - here come the Audi 4-hole fillers saying that the engine is mounted different - hence a *TOTALLY* different car). Yeah, ok.

reply to this comment

jmrA480 - 5/9/2007 12:30:45 PM

+4 Boost

not gonna even mention the engine mount, but the A4 and passat are on 2 totally different platforms, stop living in the past, its 2007 buddy, get with it before you post some stupid ass comment.

Agent009 - 5/9/2007 2:18:10 PMView My AgentSpace

+2 Boost

actually if you take a look historically you see the A4 rolls out and THEN the Passat debuts sometime later. In reverse order unlike the Japanese.

So which came first the egg or the chicken?

Rupert - 5/9/2007 5:04:36 PMView My AgentSpace

+2 Boost

true, the old (199something-2000) A4 was based on a passat. but the 2000- model is completely different. And yes, I would count mounting the engine differently as a completely different car.

GX470guy - 5/9/2007 10:37:32 PM

0 Boost

yes, raikkonen, and our mightY LEXUS SUPERCARS are so different from their sexybeautiful TOYOTA counterparts!!!! such as the SEXYES350 not being based on the camry, the HOTRX350/RX400H not being based on the toyota SEXYhighlander, the QUALITYGX470 not being based on the RELIABILITY4RUNNER, and the LUXURIOUSLX470 being completely different from the EFFICIENT LANDCRUISER!!!!!!! you go!!!!!

Mmm... Lexus!!!

Neverfollow - 5/10/2007 5:26:00 PM

+1 Boost

Hey Kimi,

Go have another pint and get over yourself!

EL34 - 5/9/2007 12:31:57 PM

+4 Boost

It just goes to show the entire world knows Audi cars are for drivers and Lexus cars are for parkers.

reply to this comment

izfuney - 5/9/2007 3:31:38 PM

-3 Boost

hahhahah...overweight FWD plonkers like Audi that serve up reheated VW's arent quite drivers choice.

Ther are notoriously nose heavy even in Quattro trim and nobody in their right mind ever tries to push them without their gazillion electronic nannies keeping watch.
Chasis balance and Audi are like Oil and water...
This is is your cue to trot out the ol' WRC win they had for one season back in the '70's before every other manufacturer smacked their ass.

Heyhuub - 5/9/2007 5:05:36 PM

+1 Boost

Funny, Audi had 4 year wins in a row before bailing out, after that other teams started getting victory's.

After that Audi pretty much dominated every road racing series they entered. Trans Am, Imsa GTO, DTM and 90% of all touringcar championships.

silent_power - 5/9/2007 12:34:05 PM

-3 Boost

Xmmm. Really provocative against Lexus! But this commercial has problems. After this, we need a brand that makes cars for "men"... you know.. without gay stuff (airbags, ABS, ESP 4 wheels, weight, and all that crap that take "joy" in Europe)
As a matter of fact real men RIDE dont drive! So, who 's next?

reply to this comment

Agent009 - 5/9/2007 2:19:43 PMView My AgentSpace

+2 Boost

Real Men typically "Ride"?

I call that either cargo, or children.

BimmerFan - 5/9/2007 12:37:50 PM

+3 Boost

Nice. Good job Audi!

reply to this comment

enthusiastx11 - 5/9/2007 2:07:45 PM

+2 Boost

the ad tells me that audi knows how to have fun...and not be so serious.

and it reinforces that their cars are fun to drive!

lighten up.

reply to this comment

S4cabriofoxone - 5/9/2007 6:26:55 PMView My AgentSpace

-2 Boost

Get a sense of humor! This is a funny commercial! If, say, MB had put out self-park on the S-Class, and Lexus made this commercial with their car, you'd be laughing, too. This site is too brand-based.

reply to this comment

LexusNumberOne4ever - 5/9/2007 11:16:47 PM

0 Boost

Really S4?
What's next?

A Ford commercial where a F150 owner crushes a GM salesman to death who tries to sell Silverado to the F150 guy?

A Audi commercial where a man revs his car outside a graveyard and a dead man in the coffin wakes up because of the engine noise or 'soul' ?

reply to this comment

enthusiastx11 - 5/10/2007 10:59:27 AM

+2 Boost

xero:

hmmm...who's the one sounding insecure? lighten up.

the ad is f...n funny.

reply to this comment

enthusiastx11 - 5/10/2007 11:04:07 AM

+1 Boost

xero:

you're right that acknowledging competitors in luxury marketing is generally a bad idea.

however, a compact sport sedan driven by 30 year olds (A4) is not a competitor to a huge luxo sedan driven by 62 year olds (average age of LS buyer). furthermore, the media buy for this ad is wildly different for that of the LS. it's more of a poke at an older generation frankly. and i think it will reinforce that audis are youthful and fun to drive.

besides can't advertising ever be a little fun?

reply to this comment

enthusiastx11 - 5/10/2007 11:05:30 AM

+1 Boost

furthermore, the ad never actually mentions lexus. it was more of a corporate to corporate joke. only car nuts would really get the joke.

reply to this comment

EnnNorak - 5/9/2007 12:46:57 PM

+3 Boost

Great video -- that is exactly how I used to park my car in Montreal in the winter back in the late fifties and early sixties, but only when there was snow on the ground to avoid risk of rolling the car. This will not work predictably on glare ice but in snow you simply slow down and steer the left corner of your vehicle just behind the back of the car that that will end up in front of you and spin the rear wheels so that they lose traction and cause the centrifugal force of your turn to slide your car into the parking spot between two vehicles. After doing this for a while, you gain enough confidence to slide your car from the opposite side of the road into a fairly tight spot, say a foot to spare at the front and a foot at the back. Suggest you practice extensively with safety cones as your insurance will not cover any damage you cause.

reply to this comment

silent_power - 5/9/2007 12:51:08 PM

+2 Boost

Is this a formal audi commercial? It is hard to believe.

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LexusNumberOne4ever - 5/9/2007 11:18:23 PM

0 Boost

Something must be wrong with their marketing division.

silent_power - 5/9/2007 1:33:09 PM

+1 Boost

If this is a formal commercial then it is censurable. Actually unheard of! A brand attacks specific brand's promotion campaign? Doesn't it seem now, that audi guys 've lost their sangfroid?

reply to this comment

enthusiastx11 - 5/9/2007 2:09:28 PM

0 Boost

it's real. and they're just having a bit of fun.

plus the A4 buyer in completely different from the LS by about 40 years.

enthusiastx11 - 5/9/2007 2:09:29 PM

-1 Boost

it's real. and they're just having a bit of fun.

plus the A4 buyer in completely different from the LS by about 40 years.

S4cabriofoxone - 5/9/2007 2:20:20 PMView My AgentSpace

-1 Boost

There have been plenty! I remember Cadillac doing one for the STS, where it drove through a pack of E-Classes, 5 Serieses and GSs, and Cadillac said something about how it stood above the rest at the end of the commercial. There was also one where a GMC Envoy was literally driving circles around an RX300, with GMC boasting about their "better turning circle," when the RX330 was already out with an improved radius. And, LOL, how much do people car about a car's turning radius unless it's significant?

S4cabriofoxone - 5/9/2007 2:20:21 PMView My AgentSpace

-2 Boost

enthusiastx11 - 5/10/2007 11:06:43 AM

+1 Boost

i love that i get deboosted simply for confirming that the ad is REAL.

grow up boys.

SixxFive - 5/9/2007 1:33:12 PM

+1 Boost

Awesome commercial!

reply to this comment

JUGNU - 5/9/2007 1:37:30 PMView My AgentSpace

+1 Boost

I don't understand what Audi want to convey.
Why Parked between two Lexuses.

Is it because LS has self parking and the other IS is the competitor of A4.

Still i don't get it.Can anybody help me what they mean.
Xerokool could u tell me.

JUGNU

reply to this comment

enthusiastx11 - 5/9/2007 2:10:39 PM

0 Boost

LOL.
yeah...audi following hyundai.

they're JUST HAVING SOME FUN.
something that's lost on you guys.

enthusiastx11 - 5/10/2007 11:08:22 AM

+2 Boost

audi is conveying (through a revved up engine, screeching tires, etc) that their cars are a blast to drive. they are meant to be DRIVEN not PARKED. the message is loud and clear.

Luxurious - 5/9/2007 1:42:53 PM

+6 Boost

the funny part is that Audi ("Never Follow") is working on a "self-park" system for their next generation A8

reply to this comment

S4cabriofoxone - 5/9/2007 2:21:02 PMView My AgentSpace

-4 Boost

And how do you know that?

Luxurious - 5/9/2007 2:26:54 PM

+3 Boost

I'm trying to find the link for you. it was in some british mag where they had some spy photos of the next generation A8

S4cabriofoxone - 5/9/2007 6:29:15 PMView My AgentSpace

-3 Boost

And, since the British mag says Audi is developing self-park, you believe them? I'd wait for Audi to say, first.

enthusiastx11 - 5/9/2007 2:05:56 PM

0 Boost

freakin' hysterical.
some cars are just meant to be driven.
and this ad just reinforces that.

reply to this comment

silent_power - 5/9/2007 2:06:19 PM

0 Boost

I dont think that audi is so stupid to release a self-parking feature after that campaign.
That would be a
boomerang agaisnt them.

reply to this comment

M53R - 5/9/2007 2:15:40 PMView My AgentSpace

+1 Boost

"The luxury car for people who can park themselves."

Thats awesome! :)

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M53R - 5/9/2007 2:17:27 PMView My AgentSpace

-1 Boost

The LS looks identical to a 5 series from one of the angles in this video....

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enthusiastx11 - 5/10/2007 11:09:53 AM

+1 Boost

yes, the rear quarter and tail lights are classic bangle. right off the 7 and 5.

silent_power - 5/9/2007 2:19:50 PM

+4 Boost

Give me a break enthu! driven through parking? And what about lexus cars on this ad?
Its is obvious that audi targets Lexus campaign here...
Totally provocative attitude of audi.
Why, so dirty modus?

reply to this comment

S4cabriofoxone - 5/9/2007 2:21:48 PMView My AgentSpace

-1 Boost

Why are the Lexus fans taking this so seriosly? Drama queens. Have a laugh.

reply to this comment

silent_power - 5/9/2007 2:49:57 PM

+3 Boost

Very weird sense of humour you have...

You said first that this is a formal audi campaign.
But since this is fake, ok.

reply to this comment

S4cabriofoxone - 5/9/2007 6:33:55 PMView My AgentSpace

-1 Boost

No, I didn't, but I'm pretty sure it is a real campaign. You didn't understand the implication of my post- when I said "seriously," (which I spelled wrong) I really meant that you shouldn't take this so personally. A poke at Lexus isn't an attack on you.

SupraNeverBack - 5/9/2007 2:54:02 PM

+4 Boost

Clever? What good will it do for Audi?

People who are not good at parallel parking should not buy Audis?

reply to this comment

S4cabriofoxone - 5/9/2007 6:34:56 PMView My AgentSpace

-1 Boost

People who are not good at parallel parking should not buy CARS.

enthusiastx11 - 5/10/2007 11:11:11 AM

+1 Boost

people who can DRIVE should by audis.
not the geriatrics in the LS.

I95SPEEDINGTICKETS - 5/9/2007 3:00:41 PM

-1 Boost

The Passatt 2.0T ad with the 525 had me rolling with laughter.

reply to this comment

silent_power - 5/9/2007 3:09:56 PM

+3 Boost

This is freaking unacceptable! How some companies accept these strategies?

I95SPEEDINGTICKETS - 5/9/2007 3:26:44 PM

-1 Boost

You need to relax some.
What is wrong with a little light hearted fun ??
In the case of the Passatt if the claims are true then i am glad the AD Informs people of that fact.

Do you have any idea how many people drive around with their noses up at those in lesser vehicles (In their opinions)?

At least now Passatt 2.0T drivers can be safe in the knowledge that they can Outsprint the 525i from 0-100

LMAO

Say what you want, The 525i Driver in the AD was Devastated and I loved it.

silent_power - 5/9/2007 3:06:21 PM

+2 Boost

German car manus say "if you can't park a car then you shouldnt drive!"

But Lexus NOW say:
"if you cant park then you can have a little help".

Hey, finally some good news for Formula 1 drivers!

reply to this comment

S4cabriofoxone - 5/9/2007 6:31:38 PMView My AgentSpace

-3 Boost

If I were Audi, I wouldn't want to try to do this with an A8.

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goojman - 5/9/2007 5:08:09 PM

0 Boost

Clever ad. Lexus could create a reply ad that shows a Lexus driving past an Audi service department which is filled with Audi cars in for repair. If only Audi could make reliable cars. Most Lexus' are boring but at least they are very reliable unlike Audi. The only German brand I would buy would be BMW as they are at least decent with reliability. MB and Audi are spotty at best.

reply to this comment

I95SPEEDINGTICKETS - 5/9/2007 5:42:16 PM

+2 Boost

Your Having a Laugh right ??

in the last 5 years MB has had the WORST reliability history amongst the 3 with BMW a close Second.

Stop repeating everything you hear and try to go off your own experience, it will save you a lot of embarrasment.

S4cabriofoxone - 5/9/2007 6:30:49 PMView My AgentSpace

-1 Boost

Sorry, Mercedes, I love you, but...

In CR, Lexus was at #5. Acura was in front of them, I think, with Infiniti at #8 or 9. Audi was right there at #11. BMW was in the high-20s, something like 27. Mercedes, sadly, was in dead last- #36.

Rupert - 5/9/2007 5:10:36 PMView My AgentSpace

-1 Boost

I love these fun adverts. They're amusing, they make the companies seem more "human" which appeals to consumers.

reply to this comment

goojman - 5/9/2007 6:49:48 PM

+3 Boost

Hey I95 you moron, I have owned an Audi A4 as have 2 of my friends and they were all horribly unreliable so I speak from experience and not from what I hear. Antyhing else foolish you want to add jackass? Didn't think so. Audi's have earned an awful reliability reputation.

reply to this comment

Neverfollow - 5/10/2007 5:41:10 PM

+1 Boost

Hey Jackass,

I have owned 3 of them back to back and never had a problem with any of them! As soon as the S5 shows up in the US, I'm going to buy it too. What do you have to say about that? Huh? Huh?

You want to take it outside to the playground and so who is reliably going to hit the ground first?

Will_ - 5/9/2007 8:36:54 PM

+2 Boost

This is good. Too bad I, along with the majority of North American luxury car buyers, am not an Audi fan though...

reply to this comment

S4cabriofoxone - 5/9/2007 10:27:23 PMView My AgentSpace

-2 Boost

Do you know how vague that is? The majority of North American luxury car buyers aren't Lexus fans, BMW fans, Mercedes fans, Infiniti fans or Cadillac fans, either. Noone holds over 50% of the luxury market.

GX470guy - 5/9/2007 10:56:03 PM

+1 Boost

NOBODY can ever touch or hurt LEXUS!!!!!1 our SUPERLEXUSGODS are completely invencible!!!!!! the Reliability and Quality of the SUPERLEXUS SELF-PARK will win everytime against "AUDI" parallel park,,because the "AUDI" will probably break down while its parking!!!!!!! ahhhahhahahahahhahah!!!!!!!!

Mmm... Lexus...

reply to this comment

enthusiastx11 - 5/10/2007 11:12:49 AM

-1 Boost

LOL. said like a toyota driver.

reply to this comment

Neverfollow - 5/10/2007 5:43:08 PM

+2 Boost

At least Audi didn't take the VW approach and just crash into them!

reply to this comment

esrar322 - 5/10/2007 3:49:40 PM

+1 Boost

i am big lexus fan. but i audi ad is hilarious!

hats off to the ad agency that came up with this idea.

wonder how many tries it took to get it right. this ad remined me of the park scene from the ah-nuld schwarz... movie "true lies".

reply to this comment

esrar322 - 5/10/2007 3:51:50 PM

0 Boost

i am a big lexus fan. but this audi ad is hilarious!

hats off to the ad agency that came up with this idea.

wonder how many tries it took to get it right. this ad reminded me of the parking scene from the ah-nuld schwarz... movie "true lies".

gsh23 - 5/10/2007 4:30:53 PM

+2 Boost

wow is this commercial for real? if it is, it only shows how desparate audi has become. honestly i havent seen an audi commercial in years and then they come up with an A4 vs LS bit. lol...and whats up with having a 5 series parked in front?

reply to this comment

Neverfollow - 5/10/2007 5:45:13 PM

+2 Boost

Perfect!

i havent seen an audi commercial in years and then they come up with an A4 vs LS bit. lol...

Mission accomplished

iown1 - 5/10/2007 8:00:43 PM

+1 Boost

The ad is great... short, visual, exciting. I think it will definetly attract their target market 25-35.

As far as them "attacking" lexus...it's funny. If you guys have spent anytime in front of the television you'll notice that is what MOST comeercials do; they attack the competiton. Remeber the Pepsi challenge? How about Doctors recomend X over the competition, or Bounty is twice as absorbant as its thinly disguised leading competitor. Ragu vs.? And now, Ford is promoting that in a blind test people preferred the Fusion to the Camry and some other car. Get with it folks. Making the competiton look bad is what advertising is all about.

reply to this comment

Neverfollow - 5/15/2007 10:37:06 PM

+1 Boost

To say the least about Political commercials

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