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Volkswagen, Seat and Skoda to use LG audio systems

tryme submitted on 10/29/2009 Official Bell & Ross Timestamp: 9:32:00 AM

2 user comments | Category: Misc News | Source: | SOURCE: www.4wheelsnews.com

Three of Volkswagen’s brands — Volkswagen, Seat and Skoda – will use the audio systems of LG Electronics starting with the 2012 models.

VW and LG recently signed the deal said to be worth $370 million. Reuters reports that the agreement is set to last about seven years beginning 2012.

The names of the models to feature the LG audio systems have yet to be disclosed. Meanwhile, Volkswagen also announced that it has picked Deutsch LA to be its new advertising agency for its US operations. Deutsch LA will take full advertising responsibility for the Volkswagen brand and products effective November 1, 2009.

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Volkswagen, Seat and Skoda to use LG audio systems

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User Comments

huu76

Gotta cut costs somehow, cheaper price = cheaper parts and of course they're going to put this into their econo brands.

Since VW is using it, does that mean the Phaeton is getting a downgraded audio system too?

— huu76 (View Profile)

Posted on 10/30/2009 11:15:00 PM | reply to this comment | Votes: 1   

huu76

Yup, the quality brands don't need to advertise. Its called name recognition through innovation, wouldn't really expect LG or Samsung to know what that is.

— huu76 (View Profile)

Posted on 10/31/2009 5:48:15 PM | reply to this comment | Votes: 1   

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