Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car.
The teaser, made by VW's agency of record, Deutsch of Los Angeles, Calif., shows the unhappy characters from viral Internet videos finding happiness. They end up dancing in a field with reggae musician Jimmy Cliff as he sings a cover of "Come On Get Happy," the theme song of the 1970s TV show "The Partridge Family."
The teaser ends with the phrase "Time to Get Happy," hinting at a possible tagline for VW and showing that the brand, which had a smash hit two years ago with "The Force," featuring a child dressed as Darth Vader, plans to stick to its formula of lighthearted humor.
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