Although there seems to be a idea floating around that things are always getting worse all the time, I happen to think it's inverse. It didn't take me much more convincing once I heard Penn & Teller make a case for it in their program, Bullsh!t.
But, there's one thing that's certain. There are winners and losers in just about, well, everything.
In the automotive industry, it's easy to pick the winners, especially when looking back 25 years but it gets a bit tougher when focusing on the losers. That's because the automotive industry is very cyclical. In other words, there's ebbs and flows.
Agent 001 and I were recently talking and a good question popped up: WHICH auto manufacturer has been the BIGGEST letdown to YOU in the past 25 years? While it's easy to point someone out based on product, we're thinking about this in a more well-rounded way.
That means we want to know who's let you down, not only when it comes to product, but also:
- History
- Potential
- Resources
- Management
All that said, we're a wee bit curious: Who MISSED the mark for you?