Though one wouldn't equate beauty in a utilitarian contest, we think it's clear that style is becoming a bigger factor in one's purchase decision.
How do we know that? Well, just take one look at the all-new 2014 GMC Sierra.
That thing is bejeweled with LEDs on its new "face."
However, if you look at its not-so-distant relative, the Chevrolet Silverado it is sporting a very masculine, tough image with its large and stern grille.
But in the greater truck landscape, which truck has the MOST beautiful facade?
We've lined up some of the players, now let us know what you think in the comments below...