The global recession has been hitting car manufacturers hard around the world. GM, Ford, and Chrysler's struggles have been well documented. Premium car manufacturers such as BMW and Mercedes-Benz have also been slammed by the U.S. recession causing their sales to tank.
Audi, on the other hand, has somehow managed to pull off its 13th consecutive sales increase it announced today. Sales increased 4.1% globally even though North American sales declined by 6.1%. Audi's focus on European and Asian markets helped it fight off the dismal conditions in North America and actually post an increase in sales compared to last year.
Audi realizes though that it must continue to pursue the North American market heavily if it is to achieve its long-term goal of 1.5 million sales per year by 2015.
Congratulations to Audi in posting some rather spectacular results given the unspectacular condition of its main rivals and the industry as a whole.
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