BMW AG said it is sticking to its 2012 profitability forecast but couldn't make a reliable forecast for 2009 as global demand for autos sinks. The global financial crisis has taken a toll on BMW's long-term forecast as well. BMW CEO Norbert Reithofer said BMW will not reach its 2012 sales target of 1.8 million vehicles and also stated that 2012 sales will be at least 100,000 units below the company's target.
Reithofer also stated that in 2009 he wants to preserve the independence of the company.
It should be interesting how BMW's two main competitors, Mercedes-Benz and Audi, rethink their strategy in the battle to become the dominant player in tomorrow's premium-luxury segment.
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