If you watched the commercial breaks during yesterday’s Super Bowl – you know, the one where the Steelers dug themselves a huge hole before eventually losing the game – you might have seen a very well-done Chrysler commercial staring the new Chrysler 200 and hip-hop mogul Eminem.While this commercial is definitely compelling, it’s based on a tremendous lie: While the new Chrysler 200 is built in Detroit, it’s no more “American” than any vehicle built on U.S. soil by Honda, Toyota, or Hyundai. Why, you ask?
The obvious message in this ad is that buying a Chrysler is good for the city of Detroit, and I for one have great sympathy for the people in Detroit. That city has been through 40 years of decline brought on by incompetent auto execs and irresponsible union leadership, and they have deserved better.
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