If an automaker's big strategy is to raise prices and sales drop off immediately as a result, chances are the car-buying public thinks some of those vehicles are way overpriced.
U.S. car sales fell 3.7% in May to 1.06 million, which puts automakers well off the 13 million sales pace initially predicted for the year. That's due in no small part to the $29,817 average transaction price car data firm TrueCar posted for May. That's the highest average selling price for automobiles since 2002 -- just the latest aftershock of earthquakes in Japan that resulted in tsunamis that killed tens of thousands of people, created a nuclear crisis and crippled the country's energy supply.
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