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This week has already been a busy one with debuts coming out of the ears.

But, if I am honest, I am left thinking that the biggest one will be the Audi A7. 

From where I am sitting that car has had the most impact on the luxury space. 

While the idea of a six-figure Volvo coupe is lustful and the Porsche 718 Cayman is a brilliant vehicle, they're just not going to change the game. The A7 kind of already did and is going to have to keep reinventing itself to stay relevant consumer's eyes.

Having said that, if you were the product guy/gal at Audi, we're curious: What would YOU have given the second-gen A7 to make sure it SUCCEEDS in its respective class?

Is it just going to follow the A8's recipe of throwing a ton of technology at buyers?

Should it aspire to perform better than the benchmark car for the segment?

Will it need an actually radical styling treatment? We know the A8 surely doesn't set the bar there...

What say you, Spies?



What Does Audi's All-new A7 NEED to SUCCEED? Tech? Performance? Styling?

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