One brand that seems to be struggling is Ford's luxury division, Lincoln. Although it has turned out some interesting concepts within the past handful years, they never make the cut and consumers wind up with warmed over Fords.
This may have passed for a little while but realistically, with the amount of research available via the net and truth seekers like the Agents, this kind of nonsense can't survive much longer.
Taking that into consideration, what does Lincoln have to do at this point? Should it shutter itself and call it quits? Should they launch an exciting product that captures the hearts of the American consumer? What does it need to do to escape this bottomless pit it is trying to claw its way out of?
Poor Ford. As the latest sales data shows, its lone luxury brand Lincoln is one sick puppy. Lincoln’s best-selling vehicles are its entry-level models, the MKZ and MKX, indicating that killing Mercury still has yet to bring higher-end buyers to Lincoln showrooms. Higher-end products like MKS and MKT are dead in the water, failing to crack 1,000 monthly units combined in January. Pull out the dying Town Car and Navigator, and Lincoln moved less volume last month than the subcompact Fiesta. And though Ford acknowledges that it has a problem at Lincoln, managers have hardly been forthcoming about what it plans to do to fix the problem...
[Source: The Truth About Cars]
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