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No one wants to be the next Toyota.

Three years ago, that would have been a ridiculous thing to say. Same goes for "I'm thinking of opening a Pontiac dealership" or "I just paid sticker price for a PT Cruiser."

But in the Bizarro World of today, no one wants to end up like Toyota.

Wouldn't it be awful to have some of the most loyal customers in the industry and top-selling cars in the world?

Even stranger is that the above quote, from Edmunds.com analyst Jessica Caldwell in a Bloomberg News story last week, was referring to General Motors. GM acted quickly to recall nearly 500,000 units of its top-selling car in 2011, the Chevrolet Cruze, because it doesn't want anyone to think it pulled a Toyota.

 


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