We here is all of the time. Superior handling, massaging seats, self parking, excellent reliability, innovation, and even reliability.
All of these, or at least some of these superlatives combined give the buyer an overall appeal of a brand. Whether it be amenities, performance or even just an aura, there is something that draws each of us to a brand. But what is it?
For me at least, it has to be a solidly built of high quality materials with a straight forward sensible design that gives me excellent feedback and control. I am not easily swayed by the electronic wizardry of self parking, navigation systems, and sensors that turn on the wipers for me when it rains. I can do all of those things by myself.
I have seen time and time again, that most brands are very reliable. Actually I probably stand a better chance of winning at the roulette wheel, than picking a brand that will leave me stranded. With that mindset, I look at service costs over the intended ownership experience to also help measure the appeal. After all a car that nickels and dimes you to death can’t be enjoyable. To me, people who complain of high service costs really didn’t enter the ownership experience fully educated.
So there you have it. Brand the appeal to me must have those characteristics on then can I decide on which model fits my needs. What are your key factors in determining the appeal of a brand?