What Is Your Defintion Of A Luxury Brand And Who Should Not Be Considered One?
Agent009 submitted on 3/14/2008 Official Bell & Ross Timestamp: 2:43:50 PM
198 user comments | Category: Misc News | Source: www.autospies.com
While defining what constitutes a "luxury car" is somewhat subjective, guidelines such as price, design, comfort, and prestige can be used to help define the term.
Luxury cars also offer a higher degree of comfort than their mainstream counterparts as well as a highly sumptuous interior with a strong emphasis on design and beauty. Features such as interior leather and polished "woodgrain-look" dashboards are common amenities.
Luxury cars typically carry prestige, which means the allure that the car carries. Some automakers develop luxury or halo vehicles from their mass production models by product differentiation, effective marketing mix modifications (particularly by charging a higher price for relatively minor changes and use of more up-market advertising), and buyer driven market segmentation through product placement. As a result, "luxury" is sometimes only in the perception of the consumers.
What manufacturers do you think should fall into that category, and are there any that are commonly associated as luxury but just don't quite fill the bill anymore?
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