Hyundai will create retail marketing procedures for its Equus and Genesis nameplates, as the automaker prepares to introduce a second-generation of the upscale models.
Over the past months, Hyundai has hired several field managers, responsible for the marketing, sales and retail strategies for the Genesis Coupe, Genesis sedan and the $60,000-plus Equus sedan. The automaker will also have for each of its five regions a premium product operations manager, who will report to a senior group manager from the headquarters of Hyundai Motor America, located in Southern Carolina.
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