All over the 'net today there has been overwhelming coverage about General Motors tapping all of their design studios to tackle the next-generation C7 Corvette design. And, that's great. Perhaps the brand is following Ford's stride as seen with the all-new 2012 Ford Focus. It was said to be a "global effort."
If you do not recall, the 2012 Focus was the handsome car that stole this year's Detroit Auto Show.
But the Corvette has not had as much success abroad and with America's youth. In fact, it appears that the average Corvette owner's age is rising. According to J.D. Power, the average age is 54. Yikes.
We want to know, what will it take for an import buyer to get into a Corvette. Yeah, yeah, we already know; a nicer interior. But what else?
Take a look at the Corvette Stingray concept from 2009, does that speak to you?
Let us know in the comments below...
Carscoop reports:
GM is about to try something new: making Chevrolet's Corvette appeal to international markets. The General is soliciting designs from all ten of its styling studios, meaning that more than just American-market brains are weighing in.
The goal is to bring in younger buyers from the States, while also help gain sales in the all-important European market, among others.
"We have challenges in the States with the Corvette," Welburn told journalists in an interview at the Geneva Salon. "The average age of the customer is really rising." According to J.D. Power and Associates, the current average age of a Corvette buyer is 54.
"It is a key time in the development of the Corvette," Welburn said. "There is a lot of debate and a lot of study on the bandwidth of Corvette..."
Geneva Motor Show Photo Gallery
2011 Hyundai Sonata Launch Photo Gallery
2010 Rolls-Royce Ghost Launch Photo Gallery
2010 Chicago Auto Show Photo Gallery
Read Article