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Last month, Morgan Stanley idea man Adam Jonas hypothesized about General Motors changing its name.

This month, he's brainstorming about Harley-Davidson getting into the full-size pickup and SUV business.

The motorcycle manufacturer plans to launch an electric bike this year, prompting Jonas to write in a note to investors: "Are we the only ones who really struggle with the concept of all-electric … silent Harley-Davidson motorcycles?"



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What Would Happen If Harley-Davidson Branded An Entire Line Of Trucks And SUVs?

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