With Audi clearly leading the pack in interior design execution, the competition needs new ideas to reach the same level of perfection ranging from materials quality, layout, fit & finish, ergonomics and detail as Audi.
I'm switching from Audi to the BMW camp, but as much as I would like to deny it, we all know Audi is the industry leader when it comes to interior design.
Just this year alone 3 Audis won in Ward's Auto for Best Interiors.
Every single Audi model (A3, A4, A6, A8, TT, Q7) has won best interior in its respective class.
What can BMW & MB do to catch up?