When was the last time you saw a 25-year-old driving a Buick that didn't belong to his grandparents? Or, for that matter, a senior citizen tooling around voluntarily in a Scion tC? Import brands dominate a list of models with the youngest buyers—averaging 40 years old or younger—while models from Detroit are most popular with drivers over 60. That's a big problem for the Detroit Three, which need to conquer more import buyers as foreign brands attract, and keep, younger customers.
By now, anyone who can see lightning and hear thunder is aware that Chevrolet is advertising the redesigned 2008 Malibu on TV, in print, in outdoor advertising, online, and generally everywhere as "The Car You Can't Ignore." But young people have roundly ignored the Malibu for years and, pickups and SUVs aside, it isn't the only U.S.-made car that should be feeling snubbed.
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