You know, people really are funny.
Why is it when people an economy car they want to make it louder, but when folks buy a luxury vehicle they want it to be quieter?
I think now that they're SO many new, two-faced vehicles out there, automakers are having a hard time trying to figure out which way to go. Take, for example, the all-new BMW M5. So far reviewers are remarking about how it is such a capable luxury vehicle AND that it can perform around the track as well. It has managed to receive a standing ovation from most accounts but there's one little oddity about it:
The Active Sound feature.
Some people love it, others hate it and some just don't care. BUT I think this brings up an interesting point: How much does sound matter when you're buying a vehicle?
Do YOU want it LOUDER or QUIETER, and WHY?
Performance cars are piping sound into cabins, installing amplifiers and putting sound through the speakers.
Luxury automakers are installing more insulation, different types of glass, and installing noise cancelling technologies.
Oh, and in case you want to see how MUCH of a difference BMW's Active Sound makes, take a listen down below as one new M5 buyer decided to experiment...
Not a day goes go by without some "purists" lamenting the passing of BMW M greatness. The culprit for all these doomsday cries is none other than the infamous Active Sound in the F10 M5. Lame, pathetic, J-lo lip-sync, etc are words commonly used against it. I swear that if I wait a while longer, some "experts" would probably draw a co-relation between children exposed to Active Sound to serial homicide. I figure that if we are to demonize Active Sound, we should at least put a face to it, or in this case, sound. BMW's product literature did not indicate clearly what is being introduced.