Which Is More Heinous: Hyundai's Hood Ornament OR BMW's Hybrid Badging?

In short, an automotive emblem or signage is supposed to convey something about the brand. Power, luxury, efficiency, sporting intentions or whatever else can define a marque in the form of an icon. Essentially, it is suppose to be the foundation of the company, as a whole.

Looking back into the elder automotive firms, we see that their symbols have evolved over a long period of time. With major changes in the companies, their images were revolutionized. For example, we see Volkswagen's iconic "V" over the "W" go through several modifications but remain true to its heritage post-World War II. On the other hand, Mazda's icon is all over the place.

But, let's get a bit up to speed with modern cars.

New automotive builders have shaken up the industry, with a peculiar look and execution, to say the least. Hyundai, for instance, began vehicle production in the late 1960s and started importing autos to the U.S. starting in 1986. For years their vehicles were frowned upon, until the latest Hyundai Genesis -- which has taken the industry by storm. The next long-awaited product is the Equus, aimed at taking down large executive sedans.

Here's a good question though: what the hell is on the hood?



The Korean manufacturer has long been scrutinized for its similar designs and in some cases blatant rip-offs -- if you need more evidence, look at the latest Sonata's navigation unit, which is eerily similar to Nissan's unit. In an effort that must be Hyundai's take on the Spirit of Ecstasy, Rolls-Royce's famed lady, they have created an uninspired blob with wings.

Then we have BMW, one of the most respected names in the biz. A company who has built themselves on their capacity to NOT follow trends while continuing to innovate and leave their competitors in the dust. What did they do? Add a ridiculously long-named badge "Active Hybrid 7," to their premier vehicle.

Now, I understand that a primary reason why consumers pick up a hybrid is to put on a good face for the neighbors but isn't this just excessive? Couldn't they have implemented something a bit more subtle like the "Xdrive" badges we see on the fenders of the latest AWD creations coming out of the Bavarian company's factories?

What do YOU think?

Which is the bigger faux pas? BMW's hybrid acknowledgement or Hyundai's shameless rip-off?


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