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Dear Agent009,

I just came across the internal memo from Audi indicating the R8 V10 is indeed coming to the US as a 2010 model and thought your readers would be interested in it. 

This is great news for me because Lexus STILL won't commit to a date for the LF-A.  At least now I can have a V10 with over 500HP that isn't a garish Italian supercar.

Thanks!

Robert H.

In reaction to overwhelming customer and press interest in the new Audi R8 5.2 FSI (V10) model that made its U.S. debut last month at the North American International Auto Show in Detroit, last week Audi of America announced to its dealer body the availability of the new R8 V10 for dealer ordering. The positive response and increased interest in the R8 model from dealers and customers following the release of the Order Guide has been consistent with our experience at the time of the original introduction of the V8 model. We would like to inform you of the latest developments regarding the expansion of the R8 model line-up.

R8 4.2 FSI (V8)

Worldwide demand for the R8 V8 model remains very strong, resulting in continued constraints in factory production due to the hand assembly required for each vehicle. The implications of this strong demand and significant order bank is that the factory cannot commence the ramp-up of V10 production as rapidly as anticipated in order to produce more V8 models to satisfy existing customer orders.

R8 5.2 FSI (V10)

U.S. production of dealer orderable R8 V10 models will begin as Model Year 2010. Pricing is not yet firm for the R8 V10; however, it is expected the price differential compared to the V8 model will be approximately $45,000 for a typical fully equipped car. Deliveries of the first V10 models are anticipated to be subject to a lead time of 8-10 months from now, related to factory capacity.


Action Requested
To enable Audi of America to secure each highly sought after R8 V8 and V10 production position that becomes available, dealers are requested to enter their orders for each model as soon as possible so that sufficient parts and engines can be secured for U.S. production, and lead times for made-to-order vehicles are minimized.

Audi of America understands the challenges dealers face in being able to satisfy your customers’ wishes with these unique models. We hope this brief update is helpful information for you and your customers.


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Who Needs The LF-A? Internal Memo Shows Audi Stepping In To Bridge The Gap With V10 R8 Due In 2010

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Agent009