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Time to eat my words.

Two years ago, I said the real reason there’s no Jeep pickup is this: A Jeep and a pickup are the same thing. I was wrong. The JL Wrangler Pickup is apparently a sure thing, although I’ll believe the existence of a two-door version when I see it in showrooms.

Let’s assume for a moment that Jeep will start by selling a four-door Wrangler with a 6.5 foot bed, pretty much like all the mules that have been spotted running around. Where will the volume for this vehicle originate? And how much of that volume will there be?



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Who Needs To Be Worried When The Jeep Pickup Hits The Market?

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