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Hyundai Motor Co., whose sedan-heavy lineup has held it back in a U.S. market powered by SUVs, is considering developing larger SUVs based on its Genesis luxury sedan, four people familiar with the matter told Reuters.

However, it could take two or three years for the vehicle to go on sale and the South Korean firm's poor track record with bigger SUVs, and its lack of pickup trucks, underscore the challenges in cracking the high-margin market for utility vehicles dominated by U.S. and Japanese rivals.



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Who Should Be Worried Now? Hyundai Seriously Considering Genesis Branded Luxury SUV

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