Toyota in effect declared hybrid war Tuesday when it announced that its 2010 Prius gasoline-electric hybrid will have a starting price just $1,280 more than the Honda Insight.
Insight went on sale Mar. 24. Prius goes on sale late May.
Prius is bigger, faster, more fuel-efficient and has a broader array of options.
Prius fuel economy: 51 miles per gallon in town, 48 on the highway, 50 in combined driving.
Insight: 40/43/41.
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