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Talk to anyone in the auto industry these days, and you’ll hear that these are unprecedented, awful times. Unless, that is, you happen to be speaking to someone who works for a Korean automaker.

“Everything’s normal,” said Kia spokesperson Alex Fedorak at a recent press event for the new Soul. He went on to explain that Kia sales have dropped only about 10 percent this year, and that Kia’s future product plans, including the Forte and the Amanti, have not changed.

At the New York auto show, Kia’s part owner, Hyundai, whistled the same tune, celebrating flat sales along with a rapid-fire rollout of products over the past year that’s seen two powerful rear-wheel-drive vehicles and a Euro-tuned wagon enter its lineup.




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Why Are The Korean Automakers Doing So Well In Such Hard Times?

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