Electric cars aren’t selling that well – with the huge exception of Tesla, which approaches this market more like a tech company. An article in Green Car Reports on why Tesla has succeeded while others have failed got me thinking.
From the stores they sell the car in to how they deal with their customers, Tesla is much closer to, say, Apple than GM. This has allowed the company to succeed with one incredibly expensive car while other firms have either failed (Fisker) or are struggling to move volume (GM). I don’t think Tesla is at the end of its revolution in terms of how cars are moved to market either; I can see a Tesla-driven future where you and your car company are far more closely coupled for the long term, and where you are far happier with both your car and your car company than you are today.
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