What was once The General's aspirational luxury brand ("it's 'this close' to a Cadillac") has fallen on hard times, as anyone who has followed Buick's sales figures in the past few years -- or decades -- can attest.
Recently, in the past several years, GM has introduced a raft of new models, all with the aim of reducing the average age of Buick buyers from 63 to something a bit lower.
They have succeeded in changing the average age, so perhaps the new models assisted in altering the figure. However, the average age is now 65. We suspect that's not what the folks in Flint were after.
Read Article