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Audi has made significant strides as a serious luxury automaker in the past decade or so. Just think how far the company has come since the backlash of the 5000 and unintended acceleration. Crazy, right?

The manufacturer that was once nearly invisible in the luxury space during the 1990s now commands one of the strongest brands in the biz. It also made every luxury auto builder put LEDs in their facades to give each product an identity.

See what else in store for Audi and its 2015, 2016 AND 2017 MY products — AutoSpies EXCLUSIVE!

While it has been successful — on a percentage basis — growing its sales figures, there's one harsh reality that persists. The four rings cannot compete with the likes of BMW, Lexus and Mercedes-Benz when it comes to selling units at VOLUME.

This has led us to wonder what it will take in order for the marque to reach the status of these other luxury players.

- Will Audi have to LOWER material costs?
- Will there be even MORE part sharing between other Volkswagen Auto Group (VAG) products and Audi?
- Will Audi have to become more aggressive like BMW via MORE competitive lease offers?


What say you, Spies?

WHICH of the above options would be the MOST damaging to the brand?



Will Audi HAVE TO CHEAPEN Its Product To Compete With BMW, Lexus And Mercedes-Benz?

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