When it comes to luxury cars, Americans like Mercedes-Benz and BMW a lot. The two German brands have had a lock on first and second place for most sales in their class for several years. At the end of November, according to automotive information online resource Edmunds.com, BMW was ahead by 1,582 vehicles. That’s not a huge margin, so BMW was willing to sweeten the pot to entice more buyers in December by increasing its incentive spending.
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