17 Votes

Boost it!

Will Mercury Be The Latest Casuality For Ford?

Agent009 submitted on 5/27/2008 Official Bell & Ross Timestamp: 11:00:12 AM

17 user comments | Category: Misc News | Source: | SOURCE: www.detnews.com

After enduring years of speculation about the future of the Mercury brand, dealers are asking Ford Motor Co.

for a straight answer to a simple question: Does Mercury have a future?

In February, members of the Lincoln Mercury National Dealer Council asked Ford executives to outline their strategy for Mercury. If it has a future, they want to see the products. If it does not, they want to know now so they can manage their business accordingly.

According to dealers, Ford agreed. The Dearborn automaker told them it would discuss the fate of Mercury at a dealer meeting that was then planned for April in Las Vegas. Company sources say no such commitment was made.
 



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Will Mercury Be The Latest Casuality For Ford?

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Agent009

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User Comments

0to60

Mercury!! Die already!!!

— 0to60 (View Profile)

Posted on 5/27/2008 11:17:09 AM | reply to this comment | Votes: 6   

DexDiamonds

What's a mercury? Lol

— DexDiamonds (View Profile)

Posted on 5/27/2008 3:26:28 PM | | Votes: 3   

EnnNorak

NO! NO! NO! I am a former Grand Marquis customer. Ford should have abolished the Crown Vic and sold Grand Marquis cars at the lower price of the Crown Vic. Ford's cost would have been almost the same and even lower by gaining economies of scale. The Lincoln is a derivative of the same vehicle and the LIncoln name should have been used for an extra special fancy Grand Marquis. Anyway, it's all academic for me as I just bought a nicely loaded Passat which has far superior seats to anything Ford ever had.

— EnnNorak (View Profile)

Posted on 5/27/2008 6:51:38 PM | | Votes: 1   

85bmw745i

lincolns name is used as an extra fancy crown vic. its called the town car.

— 85bmw745i (View Profile)

Posted on 5/28/2008 7:32:37 AM | | Votes: 1   

Carboy

I will never put Mercury on my list. LOL

— Carboy (View Profile)

Posted on 5/29/2008 3:58:05 PM | | Votes: 1   

iamdabest1

as a bmw driver, i would be happy if pontiac would die already......... pontiac and bmw look so damn similar it kills me !!

about mercury, i think only my parents would be upset, they have had 4 grand marquis' in a row !!!!

— iamdabest1 (View Profile)

Posted on 5/27/2008 11:44:13 AM | reply to this comment | Votes: 5   

Audiphile

A Lincoln is nothing more than a Ford with a different logo and grill. Good riddance.

My only concern is for the Lincoln-Mercury dealers. Lincolns sell better than Mercurys, but I'm not so sure that they can survive with the Lincoln franchise alone. Perhaps consolidation of the Lincoln and Ford dealerships is the answer. That is what happened in my town. A Lincoln-Mercury dealership that had been in existence for more than 50 years closed its doors. A nearby Ford dealer bought the Lincoln-Mercury franchise. Now that dealer sells Fords, Mercurys and Lincolns in the same showroom. Talk about redundancy!

— Audiphile (View Profile)

Posted on 5/27/2008 12:56:46 PM | reply to this comment | Votes: 1   

Maverick2020

Will Mercury Be The Latest Casualty For Ford?

Yes.

Mulally has already said as much.

— Maverick2020 (View Profile)

Posted on 5/27/2008 1:23:21 PM | reply to this comment | Votes: 1   

w209w114

Why not? will anybody miss them? They are rebadged Fords anyway.

— w209w114 (View Profile)

Posted on 5/27/2008 1:33:33 PM | reply to this comment | Votes: 1   

DROOPYSAKK

please go away.

— DROOPYSAKK (View Profile)

Posted on 5/27/2008 1:47:30 PM | reply to this comment | Votes: 0   

Bmw8ter

If it's not, it needs to be.

— Bmw8ter (View Profile)

Posted on 5/27/2008 1:52:20 PM | reply to this comment | Votes: 1   

M53R

+1

— M53R (View Profile)

Posted on 5/27/2008 2:29:37 PM | | Votes: 1   

keyzi747

I don't think Mercury is going is going anywhere because even though its sales volume is small, it would rather difficult to recoup the loss. Also remember that those Mercury consumers aren't going to automatically move to another Ford brand. GM lost most of their Oldsmobile customers to Toyota and Honda.

— keyzi747 (View Profile)

Posted on 5/27/2008 2:46:16 PM | reply to this comment | Votes: 1   

TehShibbs

.........I hope FORD itself. It'd be good to see it die. Not one truly amazing car in the last 3 years.

— TehShibbs (View Profile)

Posted on 5/27/2008 8:56:28 PM | reply to this comment | Votes: 0   

TehShibbs

I meant 30 years.

— TehShibbs (View Profile)

Posted on 5/27/2008 8:56:56 PM | | Votes: 2   

olscuul

you will be gone before that happens. loser!

— olscuul (View Profile)

Posted on 5/27/2008 9:50:54 PM | | Votes: 0   

Shredmo

TehShibbs,
Truely amazing?
Depends on what you call amazing. During the late 80's to the mid 90's V6 SHO's were borderline amazing. Unfortunately there are not many good surviving V6 SHOs. The sound of that 3.0 dohc V6 at ~8,000 rpm was really something. If you didn't enjoy that car, you are not an enthusiast period (.)

— Shredmo (View Profile)

Posted on 5/28/2008 12:26:54 PM | | Votes: 1   

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