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Boost it!

General Motors and eBay Inc.

are expected to announce today that hundreds of the automaker's California dealers will let consumers haggle over the prices of new cars and trucks through the online marketplace, as part of a previously disclosed trial.

About 225 of California's 250 GM dealers are set to take part in the program, which will begin Tuesday. They will be selling Buick, Chevrolet, GMC and Pontiac vehicles on co-branded Web sites through eBay's online auto marketplace, eBay Motors, until Sept. 8. The cars will also be searchable through eBay Motors and eBay's main site.

The trial is part of GM's turnaround plan, making more official a practice some of its dealers had already participated in on their own. It expands an existing partnership covering GM certified used vehicles sold through eBay.


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Will Online Car Sales Be Successful for GM And Become A Model For Others?

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