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Aiming to attract younger buyers to a model whose current owner base is among the industry’s oldest, Toyota is adding a hybrid powertrain option to the ’13 Avalon sedan, due later this year.

The Avalon Hybrid will achieve 40 mpg (5.9 L/100 km) combined city/highway and will be the first full hybrid-electric vehicle in what Toyota describes as the premium midsize segment, which includes the Hyundai Azera and Buick LaCrosse.

Auto makers recently have started picking up their game in the traditionally conservative family sedan market, revising new models with more luxury features and expressive styling inside and out.


 



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Will Toyota Attract Younger Buyers By Offering A 40 MPG Hybrid Avalon?

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