The gender divide is alive and well, if a survey of British motorists is to be believed – with women revealed as harder to please than men. Sexual stereotypes, once thought obsolete with the advent of gender-bending breeds such as “metrosexual man” and “the ladette”, have been reinvigorated by research into differing customer satisfaction levels between the sexes. Analysis of data from 15,000 motorists, conducted by J.D. Power and Associates exclusively for women’s motoring website www.evecars.com, revealed that women were consistently less satisfied with both their cars and the entire car ownership experience than their easier-to-please male counterparts.
Drivers completed an eight-page evaluation, answering more than 70 questions on likes and dislikes concerning their car, problems experienced, quality of dealer service and running costs. Satisfaction with the motoring experience among women was at 78.3% of the maximum level possible, compared to 79.6% for men. Women were statistically less satisfied in all of the areas tested; they also reported 212 problems per 100 vehicles compared to men’s 191.
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