5 Votes

Boost it!

World’s first ever ‘Scratch Car-d’: Scratch the car to see if you won

omarrana submitted on 6/12/2007 Official AutoSpies Timestamp: 11:02:52 AM

3 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Links: Chevrolet, Captiva

Thousands of people lined up, grabbed a penny and scratched away on the world’s first ever ‘Scratch Car-d’.

A part of a creative advertising stunt by Chevrolet to promote their new Captiva in the UK, the unique SUV took two months to prepare and was covered in silver latex, the material found on lottery scratch cards.

The material took 14 hours to scratch off, revealing thousands of panels with one showing a symbol to win the vehicle. The Chevrolet Captiva ‘Scratch Car-d’ was on display in London’s Covent Garden with 16,995 pennies for people to use...

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World’s first ever ‘Scratch Car-d’: Scratch the car to see if you won

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

Catsmeow

Sounds fun

— Catsmeow (View Profile)

Posted on 6/12/2007 2:02:09 PM | reply to this comment | Votes: 1   

jt716

hey we got that suv here its funny a tahoe n a captiva next to each other lol

— jt716 (View Profile)

Posted on 6/13/2007 3:05:24 PM | reply to this comment | Votes: 1   

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