Would You Buy An Attractive Vehicle Over A More Reliable Brand?

Luxurious interiors are becoming a top factor in luring car and truck buyers while increasing profit margins for automakers.

In fact, reliability takes a back seat to interior design among consumers, according to a recent J.D. Power & Associates survey, which found a greater percentage of consumers will buy an unreliable vehicle than one with an interior design they perceive as unattractive.

"A lot of people do spend a lot of time in their cars, more and more every year, so they want nicer seats, new technology, the creature features," said Larry Dominique, executive vice president of pricing and auto information website TrueCar.

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