TOYOTA is the most successful car company in the world.
This year they will build more than 8.1 million vehicles worldwide – that works out at one car rolling off a production line every 3.9 seconds.
Toyota is the blueprint for motoring success in a cut-throat industry where only the strong can survive. They are not only super efficient and totally reliable, they also make a big profit. The secret of their success is they produce cars catering to varying tastes in different parts of the world.
For Toyota to continue this rapid growth new models such as the Auris must succeed. This week we’ve had an exclusive close-up examination of the new Auris, visited the Burnaston factory where it will be built and road-tested the new Auris.
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