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Fiat chief Sergio Marchionne spoke a lot of sense in his entertaining and insightful press conference at the Geneva motor show. He outlined how European car production problems should be addressed and spoke of potential future tie-ups in a wide variety of areas with other brands.

But perhaps most interesting of all was his reasoning on just how much car could share with one another to save costs. He believes consumers and car makers need to lose their “not invented here” mindset when it developing cars, and therefore more alliances “are needed so there’s no corporate waste”.

“A four-cylinder diesel engine is a four-cylinder diesel engine to a consumer,” he said. “No-one cares. No-one buys a car based on powertrains. Simplification of powertrains across brands is viable. We’re all smart enough to know this, and to argue that you need to do your own is stupid.




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You Agree? Fiat CEO Says Consumers No Longer Buy A Car Based On DNA Of The Brand

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