Claude Burns has heard new Cadillac president Johan de Nysschen say that dealers will need to "step up" to help him execute his long-term growth plan.
Burns, whose Chevrolet-Cadillac store in Rock Hill, S.C., sells far more Chevys than Cadillacs, isn't quite sure what that means. But he has a guess -- and it has prompted him to draft plans to build a separate Cadillac showroom.
"If I don't do a better job with Cadillac and start offering customers a true luxury experience, I think he could make life uncomfortable for me," says Burns, who averages fewer than 10 new Cadillac sales a month.
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