The Big Three doesn’t pack the whollop it once did.
General Motors, Ford and Chrysler have lost a combined $11.3 billion this year and together their market share has fallen to 55.1% in the U.S. from 72.7% two decades ago.
By 2013, when the latest round of restructuring moves is expected to be completed, the three will be building 1.5 million fewer vehicles in North America than they did last year and output will have fallen by more than 3 million units from a decade ago. Their share of vehicle making in North America also hovers in the 55% range.
The reality is these three auto makers, once domestic behemoths, are downsizing themselves almost out of contention on their home turf.
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