In the competitive business of car sales, a single dealer with such a large market share is practically unheard of. And, yes, there are perks: private audiences with Rolls Royce management and influence over the company's future designs; exclusive rights to sell a limited "Beverly Hills" edition of the Phantom, with custom features such as illuminated door sills and mother of pearl inlays and a price tag of $398,510, compared with the normal Phantom sticker of $345,000. (The standard Phantom is the model of choice for O'Gara customers such as Shaquille O'Neal, who had his converted into a convertible.)
And there's the crown jewel: better, and more, inventory, hugely important for models like the Drophead Coupe, which has a sticker price of $412,000 but a waiting list of nearly two years, allowing dealers lucky enough to get them to mark up the price by as much as $200,000. That juicy profit is an O'Gara privilege.