It’s not unusual for a Lotus Exige ‘S’ to turn heads, but one particular car is rousing more curiosity than most. Covered in a patriotic red, white and blue Union Jack design, one Exige ‘S’ is the recent star of the Discovery Channel’s popular series ‘How Do They Do It?’.
With its voluptuous curves and cut-away details, the Exige is one of the most distinctive and unique cars on the road, so it was a perfect choice for the ‘How Do They Do It?’ team who were looking for a challenging case study for their vehicle wrapping feature. ‘Totally Dynamic’ who specialise in the application of vinyl wraps were assigned the project and took 10 hours to transform the iconic Exige for the documentary which follows the project from brief to the finished car making its track debut.
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