Audi has given its long-running logo a minor update following its centennial celebration. The logo now has a very chic, modern take on an ageless design. The four interlocking rings symbol has been associated with Audi since the formation of the original Auto Union in 1932, and became even more so when the brand was revived in 1965.
The three-dimensional texture and shadowing already lend a modern look but Audi gave it a finish that looks like polished chrome. As a result, the logo looks authentic, giving the impression that you’re seeing the real thing emblazoned across the hood of a Bahn-stormer. The Audi name itself has shrunk and has moved away from the rings and to the left of center.
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