Capitalizing on the European buyers’ inclination towards customizing their rides, Ford’s highly personalized accessory program is now getting a revamp. The service caters to the Mondeo, Focus, Galaxy, Ka, Fiesta, S-MAX, and Kuga models. Executives in Europe have reported a high take rate for the brand’s top echelon Ghia and Titanium trim levels. Oval Blue records reveal that a third of all new Focus buyers have opted for the interior and exterior packs, while Mondeo and S-Max customers have checked off the option box in 55% and 60% of new buys, respectively. For the interior, options are available for color, texture, and pattern choices. Exterior arrangements can include aerodynamic enhancements, unique paintjobs, and sticker packs.
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