For those who have recently flipped through the pages of Car and Driver, it is likely apparent that Audi has been receiving exceptional praise and results in comparison tests for its A6, S4, and Q5 models, all of which have won their respective comparison tests thanks to glowing reviews.
For those who have checked out www.Audiusa.com - Audi of America's homepage, they will see that Audi conveniently displays Car and Driver's comments about the A6, Q5, and S4 on its homepage and then displays the following statement with all three models appearing on the screen:
"Audi Owners Have Known for Years. And Now the Critics Are in On The Secret. Car and Driver Hails Audi as Best in Class."
Is this a good marketing strategy for Audi considering that it trails its rivals BMW and Merceds-Benz by a substantial margin in the ailing, but important U.S. auto market?