A blogger has said, “Cars are not a mere means of mobility.” A very true statement but what makes it fascinating is that it didn’t come from just anyone. These were written by Akio Toyoda, the president and CEO of Toyota Motor Corporation, who goes by the pseudonym Morizo on the company’s Japanese-language marketing Web site Gazoo.
In the blog, Toyota has appointed himself supreme automotive taste tester for Toyota Motor Corp. He says that his favorite buzz words are “fun to drive” and he says that he personally favors “high-performance, responsive, sporty cars.” It sounds like he’s describing the Lexus IS-F sedan and LFA sports car, two of his pet projects.
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